Laboratory · Cosmetic & Chemical Testing

Pentyl Labs

The Challenge

What the client needed.

An independent New Jersey testing laboratory needed to present a deep catalogue of analytical services (chemical, microbiological, stability, preservative efficacy, clinical and compliance) without overwhelming a formulator who arrives looking for one specific test.

The Solution

How it was approached.

Modelled the catalogue as a service taxonomy (one page per test type, each independently rankable), then added online sample submission and a knowledge centre so a formulator arriving for one test still finds the quote form.

The Outcome

What was delivered.

A structured service taxonomy with a dedicated page per test type, online sample submission, and a knowledge centre that earns search visibility for the individual testing terms buyers actually search.

More Work

Other projects.

Staffing · Recruitment & Workforce Solutions

Empro US

A nationwide US staffing agency covering industrial, logistics, healthcare, manufacturing, IT and construction needed one site to serve two audiences pulling in opposite directions: employers who want to hire, and candidates who want work.

A dual-path build that separates the employer and candidate journeys from the first click, with sector-by-sector service pages and an integrated job search that keeps applicants moving without leaving the site.

Industrial · Technical Reference Platform

OTR Earthmover

An independent technical resource for off-the-road tyres needed to organise dense reference data: tyre guides, calculators, TRA codes and market notes, into something fast, searchable and easy to navigate.

A dark, utilitarian build with a clear content architecture, an “Ask the Portal” query interface with suggested prompts, and structured reference sections built for mining, civil and ag audiences.

Web DevelopmentContent ArchitectureTechnical SEO

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