E-Commerce · Pet Food Subscription

AussieChamp

The Challenge

What the client needed.

An Australian dog food brand needed a playful, illustration-led storefront that still converts, communicating quality ingredients and a subscription model without losing its fun personality.

The Solution

How it was approached.

Built the storefront around the illustrations rather than bolting them on: custom WooCommerce templates, a subscription path kept separate from one-off purchases, and image handling tuned so the artwork stays crisp without slowing checkout.

The Outcome

What was delivered.

A warm, character-driven WooCommerce experience with custom brand illustrations, clear product journeys and fast, mobile-friendly shop pages that carry the brand’s voice throughout.

More Work

Other projects.

Industrial · Technical Reference Platform

OTR Earthmover

An independent technical resource for off-the-road tyres needed to organise dense reference data: tyre guides, calculators, TRA codes and market notes, into something fast, searchable and easy to navigate.

A dark, utilitarian build with a clear content architecture, an “Ask the Portal” query interface with suggested prompts, and structured reference sections built for mining, civil and ag audiences.

Web DevelopmentContent ArchitectureTechnical SEO

Agency · Strategy & AI Systems

Jewell

A strategy and brand consultancy needed a premium dark landing page that introduces an unusual offer: human-led strategy paired with an interactive “Ask Jewell AI” assistant.

A polished dark-mode experience integrating the AI prompt flow directly into the hero, with diagnostic booking journeys and fast, distraction-free page performance.

Web Design & DevelopmentElementor DesignSpeed Optimisation

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