E-Commerce · Pet Food Subscription

AussieChamp

AussieChamp dog food e-commerce website full page on a laptop screen

The Challenge

What the client needed.

An Australian dog food brand needed a playful, illustration-led storefront that still converts, communicating quality ingredients and a subscription model without losing its fun personality.

The Solution

How it was approached.

Built the storefront around the illustrations rather than bolting them on: custom WooCommerce templates, a subscription path kept separate from one-off purchases, and image handling tuned so the artwork stays crisp without slowing checkout.

The Outcome

What was delivered.

A warm, character-driven WooCommerce experience with custom brand illustrations, clear product journeys and fast, mobile-friendly shop pages that carry the brand’s voice throughout.

More Work

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