Industrial · Technical Reference Platform

OTR Earthmover

The Challenge

What the client needed.

An independent technical resource for off-the-road tyres needed to organise dense reference data: tyre guides, calculators, TRA codes and market notes, into something fast, searchable and easy to navigate.

The Solution

How it was approached.

Structured the reference data as queryable content types instead of static pages, then layered an “Ask the Portal” interface with suggested prompts over the top so specialists can jump straight to a tyre code, guide or calculator.

The Outcome

What was delivered.

A dark, utilitarian build with a clear content architecture, an “Ask the Portal” query interface with suggested prompts, and structured reference sections built for mining, civil and ag audiences.

More Work

Other projects.

Environmental · Construction Waste Management

SoilEx

A UK waste management consultancy needed to explain a technical, cost-saving service to construction clients, and prove it with real project outcomes rather than claims.

A credibility-led build fronting recent work such as the Brickfields Sports Centre redevelopment and Quinn Groundworks, with the SoilEx Retainer presented as a clear ongoing engagement model.

Agency · Strategy & AI Systems

Jewell

A strategy and brand consultancy needed a premium dark landing page that introduces an unusual offer: human-led strategy paired with an interactive “Ask Jewell AI” assistant.

A polished dark-mode experience integrating the AI prompt flow directly into the hero, with diagnostic booking journeys and fast, distraction-free page performance.

Web Design & DevelopmentElementor DesignSpeed Optimisation

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