Industrial · Technical Reference Platform

OTR Earthmover

OTR Earthmover tyre reference website full page on a laptop screen

The Challenge

What the client needed.

An independent technical resource for off-the-road tyres needed to organise dense reference data: tyre guides, calculators, TRA codes and market notes, into something fast, searchable and easy to navigate.

The Solution

How it was approached.

Structured the reference data as queryable content types instead of static pages, then layered an “Ask the Portal” interface with suggested prompts over the top so specialists can jump straight to a tyre code, guide or calculator.

The Outcome

What was delivered.

A dark, utilitarian build with a clear content architecture, an “Ask the Portal” query interface with suggested prompts, and structured reference sections built for mining, civil and ag audiences.

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